Have you ever wondered where all those magic potions in RPGs come from?
Build and manage your very own magic shop in this witchin’ management simulator: acquire resources, build and manage production lines, mix potions and design the bottles to sell them in your shop. Experiment with new recipes, grow your business and become the leading potion business in the Magical Lands!
BUILD, PRODUCE, SELL, EXPAND
Compete for the best ingredient deals or grow your own magical plants and fungi. Meanwhile, build and expand your shop and set up production lines to get potion production going.
But that’s not all: You should present your products nicely to make sure shoppers enjoy their stay. Nice furniture and a lovely smell all help to turn your customers into big spenders!
EXPERIMENT, RESEARCH, MANAGE
Experiment with ingredients and combine them in different ways to create new potion types: healing, summoning, invisibility – create everything that the adventurers need!
Research and construct new furniture and machinery. Uncover new ingredient types or send out search parties to collect new ingredients from all over the world.
Hire new staff and level up your crew to maximize the efficiency of your business. Research, improve and expand your magic shop empire to leave the competition behind!
VIP REQUESTS, BECOME FAMOUS, FIND FORTUNE
Answer risky special requests from VIP customers to increase your profits and build your fame. But be careful: Failing to fulfill a VIP requests can hurt your business just as much!
Build your brand with each potion you make and each decision you take. Increase your brand value to ensure adventurers trust in your potions. Remember: only a highly regarded and prestigious brand can convince them to pay premium prices!
FEATURES
A tycoon game with a witchy twist: Build and grow your own magic shop.
Deep management simulation: Manage production, prices and staff to build an efficient business.
Research, construct and innovate: Develop your potion empire all the way from humble beginnings to high-end store.
Elaborate alchemy system: Experiment with tons of ingredients and combinations to create new and improved potions.
Profound market simulation: Dynamic events, market trends and competing companies to keep you on your toes.
Playful 2D hand-drawn style: Enjoy watching the bustling life in your shop as automated production lines work hard and customers visit your store!
Login or register at the official Steam Website and download Steam client
Install and start application, login with your Account name and Password
Click the Games Menu.
Choose Activate a Product on Steam...
Follow the onscreen instructions to complete the process
After the successful code verification, go to the "MY GAMES" tab and start downloading.
News & Updates
2026-08-07
Yet Another Chance to Earn Extra 50 YXP
Summer is already in full swing and YUPLAY has decided to give you yet another chance to earn an additional 50 YXP to help you reach the next rank. On top of the YXP you receive based on the amount of your purchase, you will also earn these additional 50 bonus YXP for limited time only. All you need to do is make a purchase of at least €10 between 07.08.2026 15:00 CET and 10.08.2026 15:00 CET and receive an extra 50 YXP for our Loyalty Program…
The Summer Sale Returns: Bigger Deals for 48 Hours Only
Summer is here and we are already preparing for a super fresh season full of incredible delights and heated moments! Make an order of over 15€ between 31.07.2026 13:00 CET and 02.08.2026 15:00 CET and you will get our special SUMMER DEALS GIFT, which will contain one of the following: discount codes - 10% OFF, 20% OFF, 25% OFF or 50% OFF; discount vouchers - 1€, 2€, 5 or 10€; or a FREE GAME…