Have you ever wondered where all those magic potions in RPGs come from?
Build and manage your very own magic shop in this witchin’ management simulator: acquire resources, build and manage production lines, mix potions and design the bottles to sell them in your shop. Experiment with new recipes, grow your business and become the leading potion business in the Magical Lands!
BUILD, PRODUCE, SELL, EXPAND
Compete for the best ingredient deals or grow your own magical plants and fungi. Meanwhile, build and expand your shop and set up production lines to get potion production going.
But that’s not all: You should present your products nicely to make sure shoppers enjoy their stay. Nice furniture and a lovely smell all help to turn your customers into big spenders!
EXPERIMENT, RESEARCH, MANAGE
Experiment with ingredients and combine them in different ways to create new potion types: healing, summoning, invisibility – create everything that the adventurers need!
Research and construct new furniture and machinery. Uncover new ingredient types or send out search parties to collect new ingredients from all over the world.
Hire new staff and level up your crew to maximize the efficiency of your business. Research, improve and expand your magic shop empire to leave the competition behind!
VIP REQUESTS, BECOME FAMOUS, FIND FORTUNE
Answer risky special requests from VIP customers to increase your profits and build your fame. But be careful: Failing to fulfill a VIP requests can hurt your business just as much!
Build your brand with each potion you make and each decision you take. Increase your brand value to ensure adventurers trust in your potions. Remember: only a highly regarded and prestigious brand can convince them to pay premium prices!
FEATURES
A tycoon game with a witchy twist: Build and grow your own magic shop.
Deep management simulation: Manage production, prices and staff to build an efficient business.
Research, construct and innovate: Develop your potion empire all the way from humble beginnings to high-end store.
Elaborate alchemy system: Experiment with tons of ingredients and combinations to create new and improved potions.
Profound market simulation: Dynamic events, market trends and competing companies to keep you on your toes.
Playful 2D hand-drawn style: Enjoy watching the bustling life in your shop as automated production lines work hard and customers visit your store!
Login or register at the official Steam Website and download Steam client
Install and start application, login with your Account name and Password
Click the Games Menu.
Choose Activate a Product on Steam...
Follow the onscreen instructions to complete the process
After the successful code verification, go to the "MY GAMES" tab and start downloading.
News & Updates
2026-03-16
Celebrate the Spring by Draining Yuplay’s Profit
Spring time always comes with a sense of freshness and revitalization, so we decided to take a risk make a special storewide promotion that would absolutely kill our profit (and probably get our boss angry). All you have to do to participate is make an order of at least 20€ between 17.03.2026 15:00 CET and 23.03.2026 15:00 CET, and you will get a FREE game coming straight out of our pockets…
Even though Friday the 13th is widely considered as an unlucky date, we at YUPLAY are trying to flip the script for that and turn it into a lucky day for you and this time is not an exception to the rule! We are delighted to announce our FRIDAY 13TH promo and you should absolutely read on the article in order to find out how to best take advantage of this campaign and turn your luck in the right direction for the occasion…