Privacy Policy

This document provides important information that you need to read before using this website and its related services. In addition, we draw your attention that by continuing the use of YUPLAY website and/or its related services, you agree to this privacy policy.

The use of YUPLAY website and the services described in this document, as well as related products, are governed by these privacy statements (hereinafter referred to as the “Privacy Policy”).

YUPLAY strives to provide high-class services to all its users and website visitors, and pays particular attention to privacy-related issues. We may collect some personal and other data about users of our website, products and Services. This Privacy Policy provides information about what data we collect about you, how we use such data, and under what circumstances we may disclose it. 

We will not sell or rent your personal information or our user list to third parties. However, under certain circumstances, which are detailed below, some information about you may be disclosed to third parties, our affiliates or service partners in accordance with strict regulations.

This Privacy Policy provides a number of general and technical information about the measures we use to protect your privacy. This document is presented in several main sections to help you quickly find the information you need. In all aspects of our activities, including the protection of confidentiality, we first of all strive to meet your needs and expectations.

Please, read this Privacy Policy carefully before using our website or our products and Services. If, after reading this Privacy Policy, you still have questions or concerns about this Privacy Policy, please contact us by email: [email protected].


  1. What information do we collect about you through our website, products and services?
  2. How do we use your information?
  3. Will your information be disclosed to anyone?
  4. Who will your information be disclosed to?
  5. Do we use cookies and other tracking technologies?
  6. How do we handle your social logins?
  7. How long do we keep your information?
  8. How do we keep your information safe?
  9. What are your privacy rights?
  10. Do we make updates to this notice?
  11. How can you contact us about this notice?

1. What information do we collect about you through our website, products and services?

When visiting our Website, you can perform a number of actions on the Website without specifying personal data. However, in some cases it may be necessary to have a personal account. In order to be able to use the Services, we may also ask you to provide us with your email address and create a nickname associated with your account. To process electronic payments by online payment service providers, as described above, you may need to provide your real name, surname, mobile phone number and other necessary information. In the process of creating your account, we may ask you to voluntarily provide us with some information about yourself, such as your name and surname, actual address (including postal code), email address and / or any other personal information. Participation in such activities, and, accordingly, the provision of your personal information to us is based solely on your decision and is not mandatory.

You are not required to provide us with any of your personal information. However, if you do not indicate part of the requested information, then partially or completely you may lose the opportunity to use the Services. The information we ask for may be mandatory or voluntary. If you do not provide the required information, you will not be able to perform a number of actions, use some functions of the Services or buy goods available on our Website.

When placing an order for products and services through our Website, you may be required to provide your credit card or bank account number and billing information. This information is collected and processed by online payment services through which we process payments, such as automatic renewals. We understand the importance of security and confidentiality of such information, therefore we use the services of only trusted payment services for such transactions. When you use our Website, YUPLAY or YUPLAY authorized third parties may collect some technical and routing information about your computer (also known as “environment variables”) to provide you with a better experience of using this Website and related Services. Simply put, when you browse a website, your Internet browser (such as Mozilla Firefox or Microsoft Internet Explorer) automatically transmits some information to us every time you access the content of one of our Internet domains. For example, this information includes the addresses of the Internet pages you visited, the IP (Internet Protocol) addresses of the computer you used, or the version of the browser you use to visit the Website. All this information can be collected and used by YUPLAY to improve our offer for you. Without direct notice to you, we will not link such information with any of your personal data

Periodic newsletter and news about our products may be sent to you. You can choose what information you will receive from us or you can opt out of such mailing. To do this, you will need to change the corresponding parameter in your account, or contact us by email [email protected]. However, we reserve the right to send you notices and emails in relation to any transactions initiated by you. For example, we will send you a message that a purchase has been made on our Website. We may ask you to keep some of the information that we have provided to you in order for you to continue using our Services.

The information you provide may be transferred for processing abroad, and may also be stored and processed in any country where we (our affiliates or operational partners) have offices or servers for web hosting. In some countries or in connection with certain activities, the collection, transfer, storage or processing of your information may be carried out by our affiliates, operating partners or trusted service providers.

We may enter into relationships with a number of other third party providers. Typically, these third party providers offer services that may be useful to our users. In order to use such services, you may need to provide personal information to such providers. Typically, the personal information you provide while visiting these providers' websites is governed by the privacy statements posted on their respective websites. However, please be aware that our agreements with such suppliers may have terms that oblige them to provide us with some of the information they collect about you. In such cases, we may use your information in accordance with this Privacy Policy.

To use the Services offered on this Website, you may need to create a personal account. After creating a personal account, you will be able to access, review or amend your personal data on the Website.

To deactivate your personal account, you can contact us by email at [email protected]. After deactivating a personal account, all information stored in it can be saved for archiving, backup or reporting. You can change your personal information and privacy settings at any time by logging into your account. In addition, you can access your personal data or change it by contacting us by email [email protected].

Attention! We would like to explicitly inform you that we do not collect any information about your bank and card details. Furthermore, we do not have any access to them as they are directly processed by our payment provider.

2. How do we use your information?

The information we collect allows us to record your actions and provide support. We have the right to send confirmations to your email address, as well as, if necessary, use other provided information to contact you when processing selected purchases and services. If you do not refuse such an option, using personal data we may inform you about our new products, their latest versions, corrections, special offers, as well as other products and services of some third parties. We may collect information about how you use our Website, such as what types of Services you prefer and how many users visit us daily. Such information is collected about all users, without individually identifying users. We may use such aggregate non-personal data for statistical analysis, marketing and similar advertising purposes.

3. Will your information be disclosed to anyone?

When you visit our Website, we do not collect any personally identifiable information from your computer. This means that we cannot know your name, email address or any other of your personal information until you yourself, voluntarily, provide us with such information. However, when you load a page of our Website or use our Services, our servers record information contained in the HTTP request header, JavaScript or similar technical means, including the IP address, the registered name of the account holder from which the request was made, the time and duration of the request or use of our Services, the URL of your request and other information related to the Website or Services. Such information may be accessed by YUPLAY, our affiliates, operating partners, certain trusted third parties, and game publishers and moderators. We collect such information to ensure the proper operation of our Website and to provide you with the content that you see on our Website. In addition, such information helps us understand how our users use our Website and how we can best customize our Website, its components and functions according to your needs.

We always strive to ensure your privacy, however, in some cases we have the right to disclose your personal data. The disclosure of your personal information is possible only if we have objective reasons to believe that the disclosure of such information is required for:

1) compliance with legal, regulatory or government requests; 


2) protecting our guests, visitors, employees, other persons or property (including this Website) from illegal activities.

When we receive requests for disclosure of personal data from law enforcement and legal authorities, we will only execute them after providing the proper documentation. In addition, we may disclose information about you to investigate violations and enforce our Terms of Service. Please, note that we take this responsibility seriously. Your privacy is of utmost importance to us.

4. Who will your information be disclosed to?

Not all content and information on our Website is our exclusive property and controlled by us. Our Website may contain links to third party websites operated by such third parties. They may store cookies or web beacons on your system that allow them to determine your preferences and find out if you have previously contacted such third parties. We do not control these websites, their content or the information collection policies they apply. Accordingly, we are not responsible for their privacy policies and procedures. If you have any questions about a third party website, please, direct them straight to their administrator or webmaster.

When you visit our Website, we may display ads posted by third party advertising agencies. Such agencies may use general information about how you use our or any other Website to enable them to display ads that may be of direct interest to you. If you would like to know more about this procedure, we ask you to direct your questions to the administrator or webmaster of the respective advertising campaign.

In addition, as part of our Website, or as part of our products and Services, we may provide access to third party applications. Please, note that the collection of any information by such third parties is governed by the privacy policies of such third parties, which are listed below:

  • • Payment Provider

  • • Email Provider:

  • • Support Provider:

  • • Store Review Provider:

  • • Promotion Provider:

  • • Site Visitor Analysis Provider:

  • • Re-Marketing Provider

    5. Do we use cookies and other tracking technologies?

    Our Website uses “cookies” and “web beacons”. “Cookies” are small pieces of data that are generated by a web server and that the Website stores on the user's device. Some of the pages on our websites may use cookies to centrally store information that you enter on different pages. In addition, we use cookies to customize our Website to suit your needs and to make it easier for you to interact with us online. A few more functions of these files are described below:

    5.1. Cookies allow us to track how often you use the various pages of our Website. This enables us to tailor the information according to your needs and simplify your access to it;

    5.2. Cookies help identify and classify Internet web pages, from which visitors came to our Website, as well as to observe browsing patterns;

    5.3. Cookies enable a number of services and functions, such as online orders, that may be useful and important to you.

    We use two types of cookies: "session" and "persistent" cookies. Session cookies are temporary and are deleted as soon as you leave the Website. Persistent cookies are stored on your computer's hard drive until you delete them. We do not use cookies to track information about your visit to other websites or to collect your personal information, we only use information provided by you to YUPLAY on a voluntary basis. Under normal circumstances, cookies cannot damage your computer, programs or files on your computer.

    In addition, these two types of cookies are used by the service providers responsible for hosting and distributing our ads and sending out emails. This is required to keep track of how many times users have visited the Website and whether they have done so through advertisements. There are no cookies in ads and emails, they are added to the device only if you click on the ad or open the message. Cookies generated by an ad or message do not contain personal data and are stored on your computer's hard drive until you delete them.

    You can, using your browser, block cookies (for this setting, refer to the instructions for your browser), however, this action may adversely affect your ability to perform some operations, use some functions, and may also restrict your access to some content on our Website.

    Web beacons are used in conjunction with cookies to provide assistance to website operators in obtaining information about how visitors interact with their websites. A web beacon is usually a transparent image (usually 1 x 1 pixel). Unlike cookies, which are stored on the hard drive of a user's computer, web beacons are discreetly embedded in web pages. They are about the same size as the dot at the end of the sentence. Web beacons are not linked to personal data. With their help, the application tracks user actions, for example, registers the addresses of the pages visited. The information collected through web beacons allows us to understand how users interact with the Services and to make it easier for them to interact with them. At the same time, we have the right to publish aggregate information obtained as a result of the analysis (including, if necessary, from third-party analytic service providers). In such cases, we do not disclose personal information or other information that allows us to identify you.

    6. How do we handle your social logins?

    Our website offers you the ability to register and login using your third-party social media account details (like Facebook or Twitter logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, profile picture, as well as other information you choose to make public on such social media platforms.

    We will use the information we receive only for the purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Website. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use and share personal information, and how you can set your privacy preferences on their sites and apps.

    7. How long do we keep your information?

    We will only keep your information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the period of time in which users have an account with us.

    8. How do we keep your information safe? 

    We make every effort to ensure the security of your personal data, using various technologies and security procedures. Our information networks are protected by an industry-standard firewall and a password system. In addition, we periodically review our security statements and improve them as necessary. Moreover, only authorized persons have access to the information provided by you (except for some publicly available information, such as your nickname or statistics in the game). However, you should remember that any data transmission over the Internet cannot be guaranteed to be completely secure. Accordingly, while we make every effort to protect your personal information, we cannot guarantee its security during transmission. Your use of our products, services and content is at your own risk.

    We consider any information you provide confidential. Your personal information is stored on servers with physical and electronic security features, approved and adopted by the industry. These security features include username / password protection and electronic firewalls to block unauthorized access. Since the legislation on personal data is country-specific, our offices and divisions located in other countries may apply appropriate administrative measures. All of our employees are familiar with and comply with our privacy and security policies. Only those employees who need it to perform their job duties can access your information. If you use a password to protect your account and personal data, then you are personally responsible for its confidentiality. Please, do not share this information with anyone. If someone else has access to your computer, always log out by shutting down any site or service. This will prevent subsequent users from accessing your information.

    9. What are your privacy rights?

    In some regions (like the EEA and UK) you have certain rights under applicable data protection laws. These may include the right:

    • • to request access and obtain a copy of your personal information;
    • • to request rectification or erasure;
    • • to restrict the processing of your personal information
    • • if applicable, to data portability.

    In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please contact us by email: [email protected] and we will consider and act upon any request in accordance with applicable data protection laws.

    You can always refuse to provide your personal data, which will not entail restrictions on your use of this Website. However, as mentioned earlier, refusal to provide some mandatory information may limit your actions in using some of the Services.

    You have the right at any time to request that YUPLAY no longer send you email messages or disclose your personal data to third parties. To do this, you need to change the relevant parameters of your account, or contact us by email: [email protected]. After that, we will stop disclosing your personal data to third parties or sending you periodic messages. However, we may continue to use such information for internal purposes, including to improve the user experience, administer the Website or Services, and comply with applicable laws and regulations.

    Regardless of the mailing parameters you choose, we may send you a one-time registration confirmation, as well as occasionally send you “service notices” with information that may affect your ability to use the Services to which you previously subscribed. In addition, we may contact you in legal proceedings and in violation of any licenses, warranties and purchase agreements.

    We reserve these rights, as in certain circumstances we may need to contact you on legal issues or issues that are important to you. However, these rights prevent us from advertising new or existing Services if you have asked not to. Such messages are sent extremely rarely.

    If you create an account using our Services, depending on the settings you choose, we may periodically send you emails with information about special offers and promotions. Such communications only concern a select number of trusted third parties with whom we maintain strategic marketing relationships. We have the right to send messages using the services of third parties. Third party providers are prohibited from using your email address for any purpose other than sending messages from YUPLAY. If you do not want to receive messages with updates and new information, you can unsubscribe by sending us an appropriate email to [email protected]. In addition, each email sent to you will contain instructions on how to unsubscribe.

    You can withdraw your consent to receive our email subscription at any time, by switching off the toggle button in your profile.

    If you want to request that we stop disclosing or storing your personal data, change other privacy settings, or delete your account, you can contact us by email [email protected].

    To ensure that your request is fulfilled, when submitting it, we ask you to provide information that allows you to accurately identify your identity and access your records: full name, actual address and email address provided when requesting services or products. We reserve the right to contact you to confirm the accuracy of the data found by us.

    10. Do we make updates to this notice? 

    From time to time, YUPLAY may make changes to this Privacy Policy by notifying you of this in one of the following ways: through the website after you log in to your account, by sending a message to the email address specified in your account, or by sending a letter to the actual address, specified in the account. In case of updating the Privacy Policy, failure to submit or untimely provision of contact information by you does not relieve you of your responsibility for compliance with the new edition of the Privacy Policy. To be aware of all the terms and conditions governing the use of this Website, please regularly check the Privacy Policy posted on this Website.

    We strive to always inform you about what personal and other data we collect about you, how this data is used, and under what circumstances we have the right to disclose it to third parties. All personal data is processed in accordance with the Privacy Policy in force at the time of its collection. In case of significant changes to the Privacy Policy, without your permission, we will not use your personal data in a way that would contradict the Privacy Policy in force at the time of their collection.

    11. How can you contact us about this notice?

    We treat any privacy issues you may have with great care and respect. If you believe that the terms of this Privacy Policy have been violated in relation to your personal data, or you have any other related questions, please contact us directly at [email protected].

    Please, describe in detail in the message the essence of your request or the circumstances in which, in your opinion, this Privacy Policy was violated. We will try to consider and respond to your request or complaint as soon as possible.

    Please, be aware that in the event of a merger or acquisition of YUPLAY, your personal data or other information may be transferred to the acquiring party. In this case, your information will be collected, stored and / or used in accordance with this Privacy Policy, taking into account all changes or additions provided to you by YUPLAY or its legal successor.

    Copyright©, YUPLAY. All rights reserved. The copyright for the Website and related products and documentation belongs to YUPLAY and / or its licensors and is protected by applicable laws and international treaties on intellectual property. YUPLAY, and related logos, product and service names, design trademarks and slogans are trademarks and / or registered trademarks of YUPLAY and its affiliates. All other product names and service marks mentioned in this document are the trademarks of their respective owners. Use of YUPLAY and third party trademarks is prohibited without the prior written consent of the respective owners.