Code is valid only for the Italy PSN store. Make sure that your account is registered to Italy.

PlayStation Store Cards fill your PSN account wallet with cash, allowing you to download the newest games, DLC, and videos, as well as stream movies and music, all from PlayStation Store.

PSN card funds can be added to your own PSN wallet or of a PlayStation console owner you choose.

PlayStation Network activation details:

• Login to your PSN account or create a new one. Make sure to use the correct country. You can create the account from your PlayStation or online.
• Select the Playstation Store icon from the main menu.
• On the Playstation Store, under the menu, select Redeem a code.
• Enter your code.
• Once the code entered, select continue.
• If you wish to start right away the download of the content, just select Download.