Please, make sure that your IP is LOCATED in EUROPE during the key activation. After a successful activation, the game will be available without any regional restrictions
Hustle by day and risk it all at night in Need for Speed™ Heat, a thrilling race experience that pits you against a city’s rogue police force as you battle your way into street racing’s elite.
Purchase the Deluxe Edition and get noticed in Need for Speed™ Heat with the K.S Edition starter car, exclusive Xbox One wrap, 3 additional K.S Edition cars unlocked through progression, 4 exclusive character outfits and a REP and BANK boost.
Deluxe Edition Content: K.S Edition Mitsubishi Lancer Evolution X Starter Car Exclusive Xbox One wrap Available from start in player garage
K.S Edition BMW i8 Coupe Available at REP level 10 from player garage
K.S Edition Mercedes C63 AMG Coupe Available at REP level 14 from player garage
K.S Edition Chevrolet Corvette Grand Sport Available at REP level 18 from player garage
4x Character Outfits Available in character customization All items are swappable and fit both male and female avatars
REP Boost REP rewards increased by 5%
BANK Boost BANK rewards increased by 5%
CONDITIONS AND RESTRICTIONS APPLY. SEE WWW.EA.COM/LEGAL FOR DETAILS.
VEHICLES MAY HAVE BEEN CUSTOMIZED BY EA USING FICTITIOUS OR LICENSED AEM PARTS, LOGOS OR MODIFICATIONS.
To activate the game, you need a Microsoft Account
Once you have successfully logged in. On the top right you will find your avatar - click on it and select “Redeem code”
Enter the code and click "Redeem Code" to submit
News & Updates
2026-03-16
Celebrate the Spring by Draining Yuplay’s Profit
Spring time always comes with a sense of freshness and revitalization, so we decided to take a risk make a special storewide promotion that would absolutely kill our profit (and probably get our boss angry). All you have to do to participate is make an order of at least 20€ between 17.03.2026 15:00 CET and 23.03.2026 15:00 CET, and you will get a FREE game coming straight out of our pockets…
Even though Friday the 13th is widely considered as an unlucky date, we at YUPLAY are trying to flip the script for that and turn it into a lucky day for you and this time is not an exception to the rule! We are delighted to announce our FRIDAY 13TH promo and you should absolutely read on the article in order to find out how to best take advantage of this campaign and turn your luck in the right direction for the occasion…
