Please, make sure that your IP is LOCATED in ARGENTINA during the key activation. After a successful activation, the game will be available without any regional restrictions
Hustle by day and risk it all at night in Need for Speed™ Heat, a thrilling race experience that pits you against a city’s rogue police force as you battle your way into street racing’s elite.
Purchase the Deluxe Edition and get noticed in Need for Speed™ Heat with the K.S Edition starter car, exclusive Xbox One wrap, 3 additional K.S Edition cars unlocked through progression, 4 exclusive character outfits and a REP and BANK boost.
Deluxe Edition Content: K.S Edition Mitsubishi Lancer Evolution X Starter Car Exclusive Xbox One wrap Available from start in player garage
K.S Edition BMW i8 Coupe Available at REP level 10 from player garage
K.S Edition Mercedes C63 AMG Coupe Available at REP level 14 from player garage
K.S Edition Chevrolet Corvette Grand Sport Available at REP level 18 from player garage
4x Character Outfits Available in character customization All items are swappable and fit both male and female avatars
REP Boost REP rewards increased by 5%
BANK Boost BANK rewards increased by 5%
CONDITIONS AND RESTRICTIONS APPLY. SEE WWW.EA.COM/LEGAL FOR DETAILS.
VEHICLES MAY HAVE BEEN CUSTOMIZED BY EA USING FICTITIOUS OR LICENSED AEM PARTS, LOGOS OR MODIFICATIONS.
To activate the game, you need a Microsoft Account
Once you have successfully logged in. On the top right you will find your avatar - click on it and select “Redeem code”
Enter the code and click "Redeem Code" to submit
News & Updates
2025-09-10
National Video Game Day Becomes a Full Week
Gaming has grown into a global phenomenon, so of course it earned its own special day! It first kicked off in the 1990s and was originally marked on July 8th, before officially moving to September 12th. To celebrate this year, we’re running a huge YUPLAY storewide promo! Everyone who places an order between 10.09 CET and 17.09 CET will be automatically entered — and at the end, 21 lucky winners will receive a full refund of their order.
Gamescom 2025 has been a total hit this month, so we dedicate our monthly recap rubric completely to it and the highlights we would like to present from it! Get ready for a grand total of 12 exciting news pieces around the latest hit titles, media as well as hardware and in general what you should be looking around for in the coming months and much more. From Borderlands 4 to Black Ops 7, from Little Nightmares III to Ninja Garden 4, and even some NVIDIA news…
