Please, make sure that your IP is LOCATED in EUROPE during the key activation. After a successful activation, the game will be available without any regional restrictions
Rise to the occasion and realize your full potential in NBA 2K23. Prove yourself against the best players in the world and showcase your talent in MyCAREER or The W. Pair today’s All-Stars with timeless legends in MyTEAM. Build a dynasty of your own as a GM, or lead the league in a new direction as the Commissioner in MyNBA. Take on NBA or WNBA teams in PLAY NOW and experience true-to-life gameplay. How will you Answer The Call?
THE GAME HAS CHANGED The next evolution of ultra-real gameplay has arrived on New Gen with NBA 2K23. New ways to attack off the dribble and at the rim are matched against an intuitive 1-on-1 positional shading system to unlock even more control on both ends of the floor in the most authentic basketball experience yet.
IT STARTS IN THE CITY The City is yours for the taking in the most immersive MyCAREER journey to date. Hone your game, build your brand, and decide how you write your story on and off the court. Choose your crew and take on the best MyPLAYERs inside an all-new City, primed with breathtaking views, arenas, and courts ready for you to call next.
JORDAN CHALLENGE RETURNS Step back in time with era-specific visuals that captured Michael Jordan’s ascension from collegiate sensation to global icon with immersive Jordan Challenges chronicling his career-defining dominance. Lace up his shoes to recreate his otherworldly stat lines and iconic last shots, while listening to first-hand accounts from those who witnessed his maturation from budding star to basketball legend.
BUILD YOUR SQUAD Ball without limits as you collect and assemble a bevy of legendary talent from any era in MyTEAM. Dominate the hardwood each Season, and bring your vision to life with a broad set of customization tools to create the perfect look for your perfect starting five.
Software license terms in game and at www.take2games.com/eula. Non-transferable access to special features, such as exclusive/ unlockable/downloadable/online & bonus content/services/functions/multiplayer services, may require single-use serial code, additional fee, and/or non-transferable online account registration (varies 13+).
Once you have successfully logged in. On the top right you will find your avatar - click on it and select “Redeem code”
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News & Updates
2025-09-10
National Video Game Day Becomes a Full Week
Gaming has grown into a global phenomenon, so of course it earned its own special day! It first kicked off in the 1990s and was originally marked on July 8th, before officially moving to September 12th. To celebrate this year, we’re running a huge YUPLAY storewide promo! Everyone who places an order between 10.09 CET and 17.09 CET will be automatically entered — and at the end, 21 lucky winners will receive a full refund of their order.
Gamescom 2025 has been a total hit this month, so we dedicate our monthly recap rubric completely to it and the highlights we would like to present from it! Get ready for a grand total of 12 exciting news pieces around the latest hit titles, media as well as hardware and in general what you should be looking around for in the coming months and much more. From Borderlands 4 to Black Ops 7, from Little Nightmares III to Ninja Garden 4, and even some NVIDIA news…