Create and manage your own fashion store: decorate your showroom to match your personality, welcome customers and help them find the perfect outfit. The more customers you attract, the more you can expand and improve your shop!
CREATE YOUR FASHION BRAND FROM SCRATCH
Design the fashion collection of your dreams: pick up the shapes, patterns and materials you need to create thousands of own clothing items. You even get to cut and sew them yourself. Your shop, your rules, your signature look!
FEATURES
Create your perfect clothes from thousands of potential combinations.
Complete customization: choose your appearance, wear your favorite designs and decorate your showroom to match your style.
Master all mini-games to create the best outfits: draw patrons, cut and sew!
Become the most renowned fashion creator in town and on social media.
Organize your own model shows in fashion capitals: Paris, Moscow, Tokyo, Milan…
Login or register at the official Steam Website and download Steam client
Install and start application, login with your Account name and Password
Click the Games Menu.
Choose Activate a Product on Steam...
Follow the onscreen instructions to complete the process
After the successful code verification, go to the "MY GAMES" tab and start downloading.
News & Updates
2026-09-17
Celebrate Fall and Collect Your Free Game Drop
Summer is over and the new gaming season starts with a blast at YUPLAY, so for this occasion we decided to bring you a massive storewide promotion with a surprise FREE game as a gift from us. All you have to do to participate is make an order over 9.99€ between 17.09.2026 15:00 CET and 21.09.2026 15:00 CET, and you will get your FREE game together with the ones you have purchased…
Ready to level up your YUPLAY Loyalty progress? The YXP Extra Event is back, giving you another chance to earn 50 bonus YXP with every qualifying order. Spend at least €10 between 02.09.2026 15:00 CET and 07.09.2026 15:00 CET and get an extra 50 YXP on top of your regular Loyalty Program rewards!