Create and manage your own fashion store: decorate your showroom to match your personality, welcome customers and help them find the perfect outfit. The more customers you attract, the more you can expand and improve your shop!
CREATE YOUR FASHION BRAND FROM SCRATCH
Design the fashion collection of your dreams: pick up the shapes, patterns and materials you need to create thousands of own clothing items. You even get to cut and sew them yourself. Your shop, your rules, your signature look!
FEATURES
Create your perfect clothes from thousands of potential combinations.
Complete customization: choose your appearance, wear your favorite designs and decorate your showroom to match your style.
Master all mini-games to create the best outfits: draw patrons, cut and sew!
Become the most renowned fashion creator in town and on social media.
Organize your own model shows in fashion capitals: Paris, Moscow, Tokyo, Milan…
Login or register at the official Steam Website and download Steam client
Install and start application, login with your Account name and Password
Click the Games Menu.
Choose Activate a Product on Steam...
Follow the onscreen instructions to complete the process
After the successful code verification, go to the "MY GAMES" tab and start downloading.
News & Updates
2026-07-31
The Summer Sale Returns: Bigger Deals for 48 Hours Only
Summer is here and we are already preparing for a super fresh season full of incredible delights and heated moments! Make an order of over 15€ between 31.07.2026 13:00 CET and 02.08.2026 15:00 CET and you will get our special SUMMER DEALS GIFT, which will contain one of the following: discount codes - 10% OFF, 20% OFF, 25% OFF or 50% OFF; discount vouchers - 1€, 2€, 5 or 10€; or a FREE GAME…
Great games are nothing without loyal gamers and we're grateful to have such an amazing community that supports our store. That’s why we’re launching our special “YUPLAY Is Feeling Generous” campaign as a way of saying “Thank you”. During this campaign, with every order over €30 you will receive a free 10% discount code that can be used during your next purchase…